Apple has announced changes to their iOS interface system for its iPhone and iPad users in order to create a ‘flatter’ effect.
New design chief Jony Ive has said it was an attempt to make the system look “cleaner” and help “elevate” users’ content. The alteration follows a similar change to the OS X system, which is used by Mac computers.
The most distinctive change that users will notice is a move away from the use of leather, wood and other more natural materials and textures in the phone’s apps. Highlighting the new look of the firm’s Game Centre app, Apple’s senior vice president of Software Engineering Craig Federighi joked: “We just completely ran out of green felt and wood – this has got to be good for the environment.”
The new system also uses what is known as a parallax effect, which means the icons shift against the background as the phone is tilted.
Opinion is split as to how Apple customers will react to the changes, with some saying that the classic look has been lost forever and that existing customers will be confused by the new design. Others have accused Apple of trying to mirror the look of their main rivals Android.
Following the announcement Apple shares fell in value by around nine per cent.