Sending mass emails to contact groups (aka distribution lists) is commonplace in most businesses today as there are several benefits including saving time and therefore money; however, there are some cons to be mindful of before jumping straight in there.
We all know of someone who has had their email address used by a spammer. One reason is when your email has been copied (cc) into a multi-addressee email – everyone who has been included can get access to your email address, including a potential spammer.
For confidentiality and security reasons, get familiar with the difference between copying email addresses in (Cc or Carbon Copy) and blind copying (Bcc or Blind Carbon Copy) them into an email.; and make sure your staff know the difference. A great tip is to use the Bcc field when sending mass emails especially external emails when recipients don’t know each other.
The problem with Bcc is that there is a grey area between it being seen as informing someone privately and looking sneaky which can cause tensions in workplaces so always think twice before sending. A good tip here is to try and avoid using Bcc when sending internal emails.